Hello, I’m Charlie

As a founder, I’m passionate about creating and curating experiences, brands, and spaces that are rooted in community and intentional living. With a background in marketing, design, and health and wellness, my work blends creative strategy with soulful storytelling—bringing ideas to life in ways that connect people to themselves and each other. From building immersive retreats and wellness events to designing thoughtful interiors and brand identities, everything I create is guided by a deep desire to make people feel something real, to spark presence, and build a sense of belonging.

I started my career in corporate advertising agencies but quickly shifted into freelance creative work, where I developed brand identities, websites, and growth strategies for clients across industries—from airlines and adventure travel to cafés, yoga studios, and wellness brands. Alongside consulting, I’ve built and led several ventures of my own, including MVMT Retreats, a global wellness retreat brand, and two businesses in Niseko, Japan: Powder Yoga, a dedicated yoga studio, and The Yard, a design-led café and co-work space offering yoga, fitness and community events—a hub for the local community, wellness, and creativity.

Through my latest project CMMN (common), I now bring all these threads together. I work with clients across branding, interiors, and experience design, while also offering creative coaching and wellness integration through retreats, workshops, and 1:1 sessions in yoga, meditation, and Ayurvedic lifestyle practices.